How effective is your car dealer online marketing strategy?
Many car dealers over the last 6 months have approached me with many questions and supplied valuable information as to what stock moves best on which 3rd party advertising sites.
Autotrader Feedback
It appears that when using Autotrader the turnover of stock is much faster than any other 3rd party provider.
It appears that they are more expensive than any other provider – around £8.50-£11.50 per vehicle (+ VAT) per week.
For 20 cars that’s a guestimate of a fair chunk of cash + VAT per month.
It would then appear that the profit margin per vehicle is significantly less due to these facts, however dealers seem somehow comforted to be on Autotrader as they are confident their stock will move swiftly, even though they are busy and earning less profit.
It also seems that any type of car seems to sell using Autotrader.
Car Dealer 5 can feed your Dealer Portal account by plugging your Dealer ID number into the centralised Car Dealer 5 system. Alternatively we can accept an INCOMING feed from your Dealer ID so your Car Dealer 5 website is populated with the stock on your Dealer Portal.
Ebay Motors Feedback
Ebay Motors is as popular as Autotrader with the current dealer count using Car Dealer 5.
Price is the key for this advertiser. Around £169 + VAT per month to list 20 cars is a big hit with our dealers.
That’s only £2 per car per week.
The turnover of cars is lower than Autotrader however the profit margin per car is much higher due to the low monthly price. Also the monthly savings come in handy to list the dealers stock at other 3rd party sites such as Motors.co.uk, RAC, AA and Carcliq.co.uk etc.
Ebay Motors Pro seems to do well for the dealers who list everyday cars under the £10,000 mark.
The Car Dealer 5 system will allow the Ebay Motors Pro dealer to list their stock on Car Dealer 5 and choose which car is sent in the feed. The dealer can also set ‘Make an Offer’ to be switched on and set a minimum offer limit so they only receive the offers over that amount to reduce the amount of ridiculous offers that are unacceptable.
How to link your Car Dealer 5 website to Autotrader
Simply give us your company name, contact name, phone number and Dealer ID then we will take care of the rest.
How to link Car Dealer 5 website to Ebay Motors
Login to your Ebay Motors Pro dashboard then scroll down to “upload settings”. Here you can create a unique username and password combination for 3rd party uploads. Once these credentials are set in your dashboard, let us know what they are and set your 3rd party provider to Car Dealer 5.
